In the first delivery of a series of design conversations, Marcos questions the validity of the Five Star hospitality rating system and explores its relevance, especially within a local context.
"There was a time when the meaning of Five Star was as clear as a mountain stream; pampered guests in the Pullman car of the Orient Express, tailored dinner jackets to supper and liveried servants pouring the champagne. It was an unequivocal demonstration of wealth, but one that could be leased for a night or two for the price of admission. And at heart it’s a beautiful idea, a way of displaying excellence through a list of general services. Time and taste however have changed and surprisingly for the most international of industries, but there is no longer a clear standard as to what exactly Five Star should demand from a hotel. This enigmatic nature has left the water as cloudy as badly poured Guinness."
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